Said Peter Cherry, "This award is a reflection of the substantial effort that has been made over the last 15 years by a great many people at Cherry, our partner TVS, and TVS Cherry. Their success evidenced by this recognition is testimony to how good people, supported by other good people, technology, and investment can build a company and an organization quite literally from the ground up. I am very proud of them." In acknowledging Cherry's partnership with TVS, he added, "Their reputation is sterling and we are fortunate to have had them as an integral part of the team."

Cherry Corporation manufactures standard and custom electrical switches, sensors, electronic keyboards and controls for the worldwide automotive, computer and consumer/commercial markets. The company is headquartered in Pleasant Prairie, WI and has seven wholly owned subsidiaries in Germany, England, France, Czech Republic, China, Mexico and Australia.